EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers waste billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, developers have created sophisticated detection tactics. This article

Diving into the world of ad networks can feel like navigating a complex maze, especially when encountering different pricing models. From cost-per-click (CPC) to impressions, and even{ cost-per-action (CPA), each model presents a unique way for advertisers and publishers to collaborate. This overview aims to clarify these diverse pricing structures